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RSS Latest Articles

  • Act now to meet your customer at every stage of the digital journey

    May 17, 2013

    Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates

  • Focus on social media training for skills and knowledge transfer

    May 17, 2013

    As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.

  • A leaf out of Accor’s book: how to drive direct bookings to €2 billion

    May 16, 2013

    French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store

RSS Mobile and Technology

  • Act now to meet your customer at every stage of the digital journey

    May 17, 2013

    Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates

  • Asia takes the stage: 10 questions to get travel brands thinking

    May 16, 2013

    From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?

  • The Weekly Eye May 7 – May 14

    May 15, 2013

    P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories

RSS Social Media and Marketing

  • Act now to meet your customer at every stage of the digital journey

    May 17, 2013

    Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates

  • Focus on social media training for skills and knowledge transfer

    May 17, 2013

    As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.

  • Asia takes the stage: 10 questions to get travel brands thinking

    May 16, 2013

    From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?

RSS Revenue and Data Management

  • Asia takes the stage: 10 questions to get travel brands thinking

    May 16, 2013

    From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?

  • The Weekly Eye May 7 – May 14

    May 15, 2013

    P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories

  • The Weekly Eye May 1 – May 7

    May 8, 2013

    TripAdvisor’s new solution, Facebook’s personal touch, Google maps, Don’t ignore business travel, Greenland on the tourist map and more….our pick of the week’s stories

RSS Distribution Strategies

  • A leaf out of Accor’s book: how to drive direct bookings to €2 billion

    May 16, 2013

    French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store

  • Asia takes the stage: 10 questions to get travel brands thinking

    May 16, 2013

    From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?

  • The Weekly Eye May 7 – May 14

    May 15, 2013

    P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories

RSS EyeForTravel Blog

  1. Mobile Should Make Things Easier, Not More Complicated

    May 1, 2013


    The Travel industry has been discussing mobile for years now, and though no-one can deny the mobile revolution is well and truly here, large parts of the industry are still behind. While...

  2. Can Social Media help combat the demise of brand loyalty?

    Apr 24, 2013


    At EyeforTravel’s recent Social Media & Mobile in Travel event in San Francisco, Lee McCabe from Facebook quoted Jim Abrahamson, CEO, Interstate Hotels & Resorts - “We’re going to see...

  3. Research into Collaborative Marketplaces in The Travel Sector

    Apr 16, 2013


    I have spent the last few months (alongside my day job at EFT), researching the space of collaborative marketplaces and peer2peer websites. Essentially, this means the selling of a product from...