Our pick of the week’s news… Greek tragedy, Maritime mess, China booming, Africa rises and more
Working out what customers are willing to pay for a room is no easy task. So hotels are trying to find ways to quantify price elasticity to solve complex pricing issues. The aim is forecast how customers will respond to price changes and their willingness to pay. Only then can hotels work out optimal prices, writes Ritesh Gupta.
Keeping on top of trends in an industry that has changed dramatically over the past few years is no mean feat.
A study in the US has indicated that 51 percent of smartphone owners accessed travel content on their devices during the three-month period ending February 2012, with nearly one in every five smartphone owners using their device to book air travel or hotel reservations.
Lonely Planet has launched its first-ever series of country guide apps for iPhone and the iPod touch. These apps, according to the company, are the first mobile country guides from a guidebook publisher-- and they can be 100 percent used offline.
The rapid adoption of smart mobile devices is changing how consumers interact with search engines. According to a recent report by Marin Software, smartphones and tablets will account for 25 percent of Google’s US paid search clicks by December 2012, up from five percent in January 2011.
Google has come up with a more functional and flexible version of Google+. The company also shared that more than 170 million people have upgraded to Google+.
TripAdvisor has expanded Facebook integration in order to let travellers view reviews from friends of Facebook friends. The company says the move makes planning more social for its community.
A study has indicated that two thirds of online Americans have made a purchase as a result of email, nearly twice the percentage who have purchased after receiving marketing messages delivered via both Facebook and text messaging.
Working out what customers are willing to pay for a room is no easy task. So hotels are trying to find ways to quantify price elasticity to solve complex pricing issues. The aim is forecast how customers will respond to price changes and their willingness to pay. Only then can hotels work out optimal prices, writes Ritesh Gupta.
Hotel companies have little choice but to continue to expand their reservation options as consumers continue to embrace new mobile devices.
Business Travel Coalition (BTC) has called upon the U.S. Department of Transportation (DOT) to study the consequences of recent airline mergers in light of US Airways’ public announcement that it is aggressively pursuing a combination with American Airlines and in consideration of a rapidly changing commercial air services marketplace.
Our pick of the week’s news… Greek tragedy, Maritime mess, China booming, Africa rises and more
Keeping on top of trends in an industry that has changed dramatically over the past few years is no mean feat.
‘Collaborative consumption’ may be the latest buzz words on the lips of the industry, but intrepid travellers have long sought out authentic experiences. Today the Internet has broadened the range of these experiences and made them far more accessible to a much wider audience. Berlin-based Gidsy is taking part, writes Ritesh Gupta
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