RSS Latest Articles
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Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
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Focus on social media training for skills and knowledge transfer
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
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A leaf out of Accor’s book: how to drive direct bookings to €2 billion
French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store
RSS Mobile and Technology
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Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
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Asia takes the stage: 10 questions to get travel brands thinking
From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?
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The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
RSS Social Media and Marketing
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Act now to meet your customer at every stage of the digital journey
Gone are the days when one could talk about how challenging it is to view multi-channel digital data in one place. Today acting on available data and working out dynamic, real-time strategies that push a closer to making a decision must happen in the moment. EyeforTravel’s Ritesh Gupta investigates
-
Focus on social media training for skills and knowledge transfer
As social media has become much more integrated into the business, hotel companies have taken a much more systematic approach to integrating it into their business strategy and corporate culture. For Carlson Rezidor, social may not be a new revenue generator from day one, but training staff in the medium shows foresight.
-
Asia takes the stage: 10 questions to get travel brands thinking
From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?
RSS Revenue and Data Management
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Asia takes the stage: 10 questions to get travel brands thinking
From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?
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The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
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The Weekly Eye May 1 – May 7
TripAdvisor’s new solution, Facebook’s personal touch, Google maps, Don’t ignore business travel, Greenland on the tourist map and more….our pick of the week’s stories
RSS Distribution Strategies
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A leaf out of Accor’s book: how to drive direct bookings to €2 billion
French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store
-
Asia takes the stage: 10 questions to get travel brands thinking
From finding the right skills in revenue management to social and mobile moves in a multichannel world, the rising threat of low-cost carriers and a rapidly changing China, the Asian Pacific market travel market throws up its own particular challenges and opportunities. Are you ready to grasp them?
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The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
RSS EyeForTravel Blog
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Mobile Should Make Things Easier, Not More Complicated
The Travel industry has been discussing mobile for years now, and though no-one can deny the mobile revolution is well and truly here, large parts of the industry are still behind. While... -
Can Social Media help combat the demise of brand loyalty?
At EyeforTravel’s recent Social Media & Mobile in Travel event in San Francisco, Lee McCabe from Facebook quoted Jim Abrahamson, CEO, Interstate Hotels & Resorts - “We’re going to see... -
Research into Collaborative Marketplaces in The Travel Sector
I have spent the last few months (alongside my day job at EFT), researching the space of collaborative marketplaces and peer2peer websites. Essentially, this means the selling of a product from...
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May 23, 2013 - May 24, 2013Novotel West London
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May 28, 2013 - May 29, 2013Singapore
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Jun 4, 2013 - Jun 5, 2013Miami
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Sep 23, 2013 - Sep 24, 2013The Radisson Blu Aqua Hotel, Chicago
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Oct 22, 2013 - Oct 23, 2013Boston, Massachusetts
Latest press releases
The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
The Weekly Eye May 1 – May 7
TripAdvisor’s new solution, Facebook’s personal touch, Google maps, Don’t ignore business travel, Greenland on the tourist map and more….our pick of the week’s stories
The Weekly Eye April 24 – April 30
Bid to book style distribution, Korea tourism strikes with stars, Brazilian opportunity, FlightCentre’s social strategy and more….our pick of the week’s news
