RSS Latest Articles
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Webinar: Marketing Analytics - Get to grips with attribution modelling
EyeforTravel’s educational webinar series returns to examine how travel brands are learning to cope with data overload and using analytics to grow revenue.
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3 noteworthy visual marketing trends from a luxury travel brand
Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out
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Tips for rethinking website design: now might be the time
If revamping your website means a 25% uptick in conversions, then now might be the time to do it. Ritesh Gupta investigates
RSS Mobile and Technology
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Innovative gadgets drive exciting possibilities but fuel privacy concerns
With smarter than smart apps and data-gathering wearable devices on the rise, is privacy a growing concern? Andrew Hennigan investigates
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Three ways to use mobile to interact with your customer
On the road, in the hotel, on a mountaintop, there are many more ways than one to reach the traveller via mobile
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Top 10 stories of 2014 that you might have missed
January and February can be hectic months so here are the most-read stories on EyeforTravel for you to catch up on
RSS Social Media and Marketing
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Webinar: Marketing Analytics - Get to grips with attribution modelling
EyeforTravel’s educational webinar series returns to examine how travel brands are learning to cope with data overload and using analytics to grow revenue.
-
3 noteworthy visual marketing trends from a luxury travel brand
Feeling blue about your social efforts? Should China make you see red? Does colour really impact your marketing efforts? Pamela Whitby finds out
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The Weekly Eye: When Dallas did destination marketing, Three views on social
Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’s stories
RSS Revenue and Data Management
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How to use algorithms to democratise corporate travel and make it more personal
Smart algorithms that present travellers with real-time options to finalise their itineraries are emerging as backbone of travel start-ups but what’s the secret?
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Revenue managers no longer ‘boring number crunchers’
The role of RM has become far more complex which means today they are more on a par with sales and marketing professionals – and rightly so
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The Weekly Eye: WestJet wows, Branding gives USA a boost
Feb 12 – Feb 18: WestJet Christmas campaign, Brand USA, Travel and transactions, How to attribute and more…our pick of the week’s stories
RSS Distribution Strategies
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Tips for rethinking website design: now might be the time
If revamping your website means a 25% uptick in conversions, then now might be the time to do it. Ritesh Gupta investigates
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The last resort: how best to use a mobile-only platform to sell empty rooms
The mobile channel is growing in popularity but pushing discounted, mobile-only rates on a daily basis makes ‘no sense’
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momondo talks mobile and why travel search is not about a race to the bottom
As meta-search becomes a force to be reckoned with, all players are working out how to defend their corner
RSS EyeForTravel Blog
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Finalists announced for Mobile Innovation in Travel awards
9 lucky finalists have battled it out to reach the final for EyeforTravel’s 3rd annual Mobile Innovation in Travel awards taking place in San Francisco, March 17th, 2014.
Reflecting... -
Facebook Buys WhatsApp – “Mobile [..] Will Be Even More Important For the Travel Vertical”
Back in December 2012, in an interview with EyeforTravel...
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Mar 17, 2014 - Mar 18, 2014San Francisco
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May 22, 2014 - May 23, 2014London
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May 27, 2014 - May 28, 2014Singapore
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Jun 2, 2014 - Jun 3, 2014Miami
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Sep 11, 2014 - Sep 12, 2014New York Marriott at the Brooklyn Bridge
Latest press releases
The Weekly Eye: When Dallas did destination marketing, Three views on social
Feb 26 - Mar 4: One year on for Dallas campaign, Social in 2014, Focus on loyalty and more, Europe’s growth trajectory and more…our pick of the week’s stories
The Weekly Eye: Price-fixing case thrown out, SoLoMo, silo no!
February 19 – February 25: No price-fixing conspiracy, SoLoMo and the bottom line, Facebook’s next billion, In search of innovation and more…our pick of the week’s news
The Weekly Eye: WestJet wows, Branding gives USA a boost
Feb 12 – Feb 18: WestJet Christmas campaign, Brand USA, Travel and transactions, How to attribute and more…our pick of the week’s stories
