American Airlines has launched the “What’s The Deal?” online booking promotion in order to highlight the extension of its lowest price guarantee.

The airline’s lowest price guarantee now extends to online bookings for flights, rental cars, hotels, cruises, activities and vacation packages.

If customers book any one of these products and find a lower price on another website within 24 hours of making a reservation, American will match it. Additionally, if the purchase includes a flight or flight package, customers will receive a $50 discount code to use on a future booking.

The promotion, which runs through November 9, allows customers who book a package with American Airlines Vacations to choose from a variety of deals they can put toward their next trip. To participate, customers need to visit www.AAVacations.com/promo, choose one of six available offers, and then go head-to-head with a virtual “dealer”. With the offers customers can:

• Get $75 off and earn 2,500 American Airlines AAdvantage bonus miles when booking their vacation package

• Get $50 off per person when booking their vacation package

• Receive a $25 nightly discount for a future hotel stay when booking their vacation package

• Earn 5,000 AAdvantage bonus miles when booking their vacation package

• Get 10 percent off their entire vacation package

• Receive $100 in savings on their vacation package, as well as a $100 promo code for a future vacation package

Travel must be completed by Feb. 29, 2012.

“The extension of our lowest price guarantee ensures that American can confidently offer our customers the best in savings, selection and service when booking their travel with us online,” said Richard Elieson, American's Managing Director – Interactive Marketing.