Companies using reporting tools to analyse individual booking behaviour

Jul 22, 2010

The booking behaviour of individual corporate travellers is being put under the microscope as the travel market rebounds and companies strive to minimise costs, according to corporate travel and expense management specialist FCm Travel Solutions.

Published: 22 Jul 2010

The booking behaviour of individual corporate travellers is being put under the microscope as the travel market rebounds and companies strive to minimise costs, according to corporate travel and expense management specialist FCm Travel Solutions.

Companies have been closely monitoring their travellers’ purchasing behaviour as a way of identifying further cost savings. Also, companies are trying to retain cost saving benefits received during the global financial crisis even as market conditions improved and airfare and accommodation prices rebounded.

FCm’s Asia Pacific executive general manager, Rob Flint, said that travel management reporting had taken on a new level of importance with corporates looking to squeeze as much value from their travel budget as possible.

“While 2009 was about airline, hotel and travel management company (TMC) contracts, the focus for 2010 is on the holistic purchasing behaviour of travellers,” he said. “The first half of 2010 has seen clients relying on TMC travel data reporting to identify reasons for missed savings. Clients have been using these reports to gain a better understanding of the ‘why' factor of individual buying behaviour and then using that information to implement more cost effective travel purchasing strategies.”

He added, “Corporates are using multi-level reporting to drill down to individual traveller activity to look at who the traveller is, their itinerary details and what the reason code is behind their booking. In some cases a traveller may need to book an airfare which isn't the lowest cost option, because they need flexibility for their travel or for some other itinerary-related reason and as a result companies are looking at these kinds of bookings to find out why there are missed savings. By looking at the booking patterns of individual travellers, companies get a much clearer insight into how and why their travel dollars are being spent and if there needs to be any tightening of travel policies.”