Europcar and Accor come up with a customised car rental offering

Sep 30, 2009

Europcar and Accor have launched a customised car rental reservation service.

Published: 30 Sep 2009

Europcar and Accor have launched a customised car rental reservation service.

When an Accor customer confirms a hotel reservation on www.accorhotels.com, a pre-selection of three vehicles available for rental from Europcar is proposed. The selection is based on the customer's destination, hotel and length of stay.

Accor customers reserving a Europcar vehicle through this system qualify for exclusive discounts of up to 20 percent on the cost of their car rental. Plus, members of the Accor AClub loyalty programme can earn points.

Accor’s e-commerce director Romain Roulleau said partnerships, such as the one with Europcar, is way of securing customer loyalty while generating traffic and additional revenue.

“Cross-selling, and especially the addition of partners to the reservation channel, will help to make the accorhotels.com portal a genuine distribution platform for the sale of complementary services,” said Roulleau.

Accor is the first hotel group to use the new online reservation system developed by Europcar.

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