Europcar Asia Pacific has helped Europcar International's to grow its annual revenue by more than 17 percent.
Published: 19 Aug 2008
Europcar Asia Pacific has helped Europcar International's to grow its annual revenue by more than 17 percent.
As per the results for the first half shared by European investment company Eurazeo, which owns Europcar International and Europcar Australasia (formerly Europcar Asia Pacific), Europcar continues to perform strongly with revenue for the first six months of 2008 at €987.9 million, a 17.4 per cent increase based on the comparable period.
"The Europcar business is the main contributor to consolidated revenues," said Europcar Australasia group's marketing manager Ashley Jurberg. "The outstanding results for the first half of 2008 reflect on the one hand the organic growth of the business and on the other, the positive financial impact of Eurazeo's acquisition of PremierFirst in February 2007, Betacar in the third quarter of 2007 and the Europcar Asia Pacific franchise in May this year."
In 2007, Europcar Australasia managed more than two million rental days generating AUD $123 million in revenue, an increase of 18 percent from 2006.
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta