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Flight Centre Limited (FLT) has unveiled plans to launch its Corporate Traveller brand to the market as part of a strategy to improve its business travel market share and capture the growing needs of the SME travel market.

Published: 26 Jan 2010

Flight Centre Limited (FLT) has unveiled plans to launch its Corporate Traveller brand to the market as part of a strategy to improve its business travel market share and capture the growing needs of the SME travel market.

Corporate Traveller’s service and product offering will focus on the SME market.

Corporate Traveller will be officially launched to the Australian market next month. As part of FLT’s strategy to focus on the SME sector and grow the Corporate Traveller brand, Flight Centre Business Travel will now operate as Corporate Traveller, as will some FCm teams that service SME clients.

Executive general manager FLT corporate, Shannon O’Brien, said Corporate Traveller would be closely aligned to FLT’s key global corporate travel business FCm Travel Solutions.

O’Brien said significant growth in the SME segment for corporate travel in the past few years now required a dedicated approach to travel management.

“Growth in the SME corporate travel market in the past decade has been strengthened by Australia’s prosperous environment for home grown businesses, many of which have been thriving on the back of our booming export market into Asia,” he said.

“We have witnessed substantial growth in the SME market from businesses working in a range of sectors including mining, engineering, finance and banking, technology and manufacturing. Corporate Traveller will specifically cater for the travel needs of this growing sector with a boutique travel management service that drives cost and time efficiencies.”