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Ryanair leads the trend where suppliers grow revenues from merchandising and ancillary revenue
Ryanair, in partnership with Perfect Getaways, a holiday home search engine, launched its holiday home website www.RyanairLettings.com to deliver holiday accommodation to those looking for holiday villas, cottages, and apartments
Published: 11 Feb 2010
Ryanair, in partnership with Perfect Getaways, a holiday home search engine, launched its holiday home website www.RyanairLettings.com to deliver holiday accommodation to those looking for holiday villas, cottages, and apartments
Perfect Getaway’s inventory of over 1,000 properties in holiday resorts, city centres and rural retreats, in destinations in Italy, France, Spain and Portugal cannow be booked on www.RyanairLettings.com or via Ryanair.com.
Homeowners can register with RyaniarLettings.com on a pay-on-results basis. Unlike many other holiday home providers, there are no annual subscriptions or joining fees for homeowners.
Ryanair’s Sinead Finn said; “This year, 73million passengers will book Europe’s guaranteed lowest fares on Ryanair.com. Now, in partnership with Perfect Getaways, Ryanair passengers can access further savings by booking holiday accommodation on RyanairLettings.com. With a combination of Ryanair’s guaranteed lowest fares and Perfect Getaways’ guaranteed best prices holidaymakers can get away for less than ever before.”
Eyefortravel’s Managing Director Tim Gunstone says “this is a perfect example of a growing trend where an airline uses its web sites position in the travel buying cycle to maximize revenues. A large percentage of People start to book their holidays with the flight. This allows airlines to sell more products and means they have a great negotiating position with other travel companies. I would love to know what sort of deal they struck with Perfect Getaways. This trend will be a key issue to be debated at this years Travel Distribution Summit in London this 17-18 of June. Its not just Ryan Air doing this. This June we will hear from top executives from Continental, Flybe, Aerlingus, Air Asia X about their strategies to maximize revenues from non core products. Lets hope Sinead can come along too.”
The draft agenda can be found here http://event.eyefortravel.com/travel-distribution-summit/index.php/confe... full speakers will be a announced in a few weeks. To be involved email simon@eyefortravel.com or call on +44 (0) 207 3757181
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