Some entrepreneurs are satisfied starting just one company; John Kent is now on his fourth. Added to his entrepreneurial flair are stints as a senior executive at two major travel companies, most recently as UK Managing Director for lastminute.com.
Published: 13 Aug 2009
Some entrepreneurs are satisfied starting just one company; John Kent is now on his fourth. Added to his entrepreneurial flair are stints as a senior executive at two major travel companies, most recently as UK Managing Director for lastminute.com.
Currently John is founder and CEO of youtravel.com, and has recently invested in Aquis Hotels and Resorts. With a track record of taking four newly established companies into mergers and acquisitions in less than 24 months, exits seem to be his thing.
John Kent talks to The Get Funded Show about his greatest challenges and moments throughout his career as well as offering some advice for emerging entrepreneurs. To download the podcast go to http://www.getfundedshow.com/podcast-request.asp.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta