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Three airlines opt for Amadeus MIDT
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data.
Published: 21 Jan 2010
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data.
Amadeus Marketing Information Data Tapes (MIDT) contain information about airline bookings made by travel agencies worldwide connected to the Amadeus distribution system.
The company stated that its data represents 36 percent of worldwide airline bookings through the travel agency channel. Through this data, airlines can obtain important information for their decision making in various areas across the airline’s organisation, such as sales and marketing, yield management, route planning or scheduling.
Amadeus also mentioned that its market research has shown that “smartly used MIDT data can increase the bottom line of an airline by anywhere from 1% to 3%”.
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