Archive
Three airlines opt for Amadeus MIDT
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data.
Published: 21 Jan 2010
Amadeus has signed contracts with Emirates, Finnair and TACA to provide them with its market intelligence data.
Amadeus Marketing Information Data Tapes (MIDT) contain information about airline bookings made by travel agencies worldwide connected to the Amadeus distribution system.
The company stated that its data represents 36 percent of worldwide airline bookings through the travel agency channel. Through this data, airlines can obtain important information for their decision making in various areas across the airline’s organisation, such as sales and marketing, yield management, route planning or scheduling.
Amadeus also mentioned that its market research has shown that “smartly used MIDT data can increase the bottom line of an airline by anywhere from 1% to 3%”.
Printer-friendly version
Send to friendPost new comment
Featured Articles
-
ATOL scheme updated in the UK, more holidays to be protected
Up to six million extra holidays each year will be fully protected against the failure of a travel company under new measures announced in the UK.
-
Best Western’s new promotion to reward business travel “Heroes”
Best Western International has launched a new promotion on its Facebook page. The company says it intends to remind everyone that road warriors are heroes to the people back home, and this promotion is a way to connect the dots between making a living and living it up with those you love.
-
GetThere’s mobile capabilities to better serve needs on the road
GetThere has added new capabilities to its mobile offering in order to meet travellers’ needs on the road while still adhering to the corporation’s policies and preferences.