The award was based on a simple premise, this product is so good I would invest. The judges were leaders of the travel industry, people that have invested and made millions from the creation of great travel companies and know a great new product when they see it.
Published: 13 May 2011
The award was based on a simple premise, this product is so good I would invest. The judges were leaders of the travel industry, people that have invested and made millions from the creation of great travel companies and know a great new product when they see it.
TrustYou gathers and semantically structures opinions found online in reviews, posts, and comments, and makes them accessible through a range of applications and APIs. TrustYou Analytics, the leading social media management tool worldwide, allows hoteliers, destinations, and travel companies to analyze and react to the quality and reputation of their hotels according to the data collected from reviews posted online. Current customers include hundreds of hotels and travel giants such as InterContinental Hotels, Starwood, Best Western Hotels, Swissotel, Moevenpick, Worldhotels, Trust International, Micros-Fidelio, HolidayCheck and many more. TrustYou was founded in
2008 by Jakob Riegger and Benjamin Jost.
The Innovation Awards took place at EyeforTravel's Travel Distribution Summit Europe 2011 in London this week. The runners up to TrustYou were Room 77.
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta