Archive
US Airways to sell pillows, blankets
US Airways Group Inc., is reportedly gearing up to sell pillows and blankets.
Published: 03 Nov 2008
US Airways Group Inc., is reportedly gearing up to sell pillows and blankets.
According to Bloomberg News, the airline shared this with its employees in a newsletter. It is considering a price of $7 for the same, though it hasn't set a date to start the sales.
On the development, Morgan Durrant, a US Airways spokesman, said, "This was a natural extension of the a la carte pricing we've been rolling out this year. It's great for our frequent travelers because it's theirs to take home or use on other flights. It's a better product because you know what you're getting. No one will be worried about where their pillow or blanket has been."
US Airways hopes to start the sales before the end of the year, Durrant said.
US Airways has led US airlines in so-called a la carte pricing, in which passengers choose and pay extra for some products or services. The carrier expects such items to produce $500 million in new revenue next year.
Printer-friendly version
Send to friendFeatured Articles
-
A no-brainer: for high-end customers you need a high-quality mobile experience
Interview: When you have high-end customers that are looking for a luxury stay in one of the world’s grandest private house, you have to be able to offer them a seamless experience across all platforms.
-
Official guidelines for social media; yes you need them!
Social media has changed the way businesses engage with customers but what about how firms engage with their employees who use social media. It is becoming increasingly important, even imperative, for companies to establish official guidelines for employees participating in social media, writes Ritesh Gupta.
-
The Weekly Eye: Wednesday May 16 – Tuesday May 22
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more