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China prepares for air travel take off

China prepares for air travel take off, (China prepares for air travel take off)

With 500 airports planned for the next few years, rapid growth in low cost travel and increasing investment in digital, China’s airline modernisation programme is well underway. Sally White reports

In search of the marketing tech sweet spot

In search of the marketing tech sweet spot, (In search of the marketing tech sweet spot)

New technologies can give creative marketers an edge but can quickly lose appeal. Andrew Hennigan explores some recent developments

Alaska Airlines aims high with a big and bold brand revamp

Alaska Airlines aims high with a big and bold brand revamp, (Alaska Airlines aims high with a big and bold brand revamp)

In the most substantial update to its brand in 25 years, a fast-growing US-based airline is looking for justice from the market

It’s summer time and how to target the ‘quiet time’ segment

It’s summer time and how to target the ‘quiet time’ segment, (It’s summer time and how to target the ‘quiet time’ segment)

A growing number of people want a smartphone free holiday. Andrew Hennigan has been hearing from firms catering to this need

US Outbound Travel in 2016

US Outbound Travel in 2016, (US Outbound Travel in 2016)

With US outbound journeys growing by nearly 8% in 2015, this huge market is one of the world’s largest and most dynamic. This white paper analyses the US outbound market from top-down and bottom-up perspectives, providing market sizing and forecasts alongside a detailed breakdown of the consumer segments most likely to travel abroad.

How ixigo is ‘kicking ass’ with content

How ixigo is ‘kicking ass’ with content, (How ixigo is ‘kicking ass’ with content)

Ahead of an upcoming fundraiser, Sally White takes a look at how an Indian OTA’s thorough approach to travel is paying off

Airline RM strategy: what is your point of view?

Airline RM strategy: what is your point of view?, (Airline RM strategy: what is your point of view?)

Differentiation is the new norm and airlines need to think very carefully about every commercial decision, writes Tom Bacon

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