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Hurrah! Bookings are ‘strong’ but should airlines really be celebrating?

Nov 28, 2014

Most executives who hear that bookings are strong will see this as good news but it’s a bit more complex than that, writes Tom Bacon

What does Amazon’s recent move mean for the travel industry?

Nov 27, 2014

A potentially positive disruptive force, another player set to erode hotel margins or the new best friend of the ‘indies’? Tell us what you think in the comments box below and you stand to win a free EyeforTravel conference pass in your city of choice

Visit Finland gets set for ‘biggest promotion’ ever

Nov 27, 2014

From husky dogs to Northern lights, Gina Baillie shares a sneak preview of a new Angry Birds season set in the magical Finnish winter.

How hotels in ‘mobile-loving Asia’ can apply ‘brilliant basics’ to help keep OTAs at bay

Nov 26, 2014

Hotel groups may not have marketing budgets like booking.com, Agoda or Expedia, but simple steps can yield important results. Pamela Whitby finds out how

United Airlines on why storytelling is an important skill

Nov 25, 2014

Who would have thought that spinning a yarn is an essential skill for an airline executive? Well, it seems it is

5 steps to an oh-so digital omnichannel world

Nov 24, 2014

Forget social or mobile first, digital is the word in an omnichannel world. Mariam Sharp outlines insights from a recent EyeforTravel event

5 Top travel trends shaping online marketing in APAC

Nov 21, 2014

With mobile and last-minute bookings on the up, a rapidly changing and increasingly intrepid consumer, EyeforTravel’s Emily Assender finds that the opportunities in Asia are more exciting than ever

5 ways travel companies are using Hadoop

Nov 20, 2014

As it is becoming more and more important to glean insights from big data, companies are increasingly seeking to use Hadoop. Mariam Sharp reports

Lessons from Ryanair on why mobile needs data

Nov 19, 2014

If there is one thing that Ryanair’s recent moves to be more customer friendly shows, it’s that mobile puts power in the hands of the consumer, writes EyeforTravel MD Tim Gunstone

Why getting to grips with how data drives loyalty is not a nice-to-have it’s vital

Nov 19, 2014

Whether you are a hotel, airline, meta search player or online travel agent, if you want to drive loyalty you need to give your customers what they want.

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