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More Articles

How Xanterra is standing out in a ‘sea of sameness’

How Xanterra is standing out in a ‘sea of sameness’, (How Xanterra is standing out in a ‘sea of sameness’)

Understanding customer behavioural data is vital in the travel industry but never more so than now. The chief marketing officer of Xanterra Travel Collection tells Pamela Whitby about rising to this challenge in no ordinary times

Best Western: it won’t be a boring night

Best Western: it won’t be a boring night , (Best Western: it won’t be a boring night )

Pamela Whitby chats to the CEO of Best Western about the Channel 4 series that launches this evening, its new marketing campaign and why the appetite for tech innovation has never been stronger

How to power a personalised experience from the frontline

How to power a personalised experience from the frontline, (How to power a personalised experience from the frontline)

All successful travel and hospitality companies put CX first but there is always more to learn! Join us for next week’s webinar to find out more

How Xanterra is making CX magic with marketing

How Xanterra is making CX magic with marketing, (How Xanterra is making CX magic with marketing)

In an exclusive interview, The Xanterra Collection CMO Betsy O’Rourke reveals why a data-driven approach opens new doors to fresh revenues

Fake reviews: time to come out fighting

Fake reviews: time to come out fighting, (Fake reviews: time to come out fighting)

The last thing travellers want is to turn up to find that the experience differs wildly to what is said in the review. But what can be done about it? Sally White reports

Facebook and The Culture Trip talk travel trends

Facebook and The Culture Trip talk travel trends, (Facebook and The Culture Trip talk travel trends)

Hear from marketing gurus at the world’s biggest social network and a start-up inspiring people to explore the world's culture and creativity

A long day in the life of a hotel GM

A long day in the life of a hotel GM, (A long day in the life of a hotel GM)

With 18 years experience working for Jurys Inn behind him, Andy Gray is now general manager of a UK property that recently joined the Israeli-based Fattal Hotel Group. He shared his priorities in a recent Q&A

Facebook: reducing friction and easy ways to win

Facebook: reducing friction and easy ways to win, (Facebook: reducing friction and easy ways to win)

Brands that don’t reduce friction and surprise and delight their customers will be in trouble, says the social network

Q&A: tips from a top class reboot for Blacklane

Q&A: tips from a top class reboot for Blacklane , (Q&A: tips from a top class reboot for Blacklane )

Blacklane, the portal for connecting professional chauffeurs to travellers, has recently rebranded to bring its digital strategy into line with the overall experience

Bye-bye mass tourism, hello healing touch

Bye-bye mass tourism, hello healing touch, (Bye-bye mass tourism, hello healing touch)

The markets for tours and activities and medical and wellness are booming and two Dutch companies are tapping into these emerging travel trends

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