Event Overview

The European travel industry is maturing and growth is slowing down. The best hope of success is an optimised CRM strategy and increased customer retention. Segmenting the market, appealing to the right customer at the right time and providing a better customer experience than your competitors are the key to enhanced profitability in today's highly competitive marketplace. At this inaugural event you will be able to hear from successful travel companies, benchmark your strategy and plan your CRM strategy for the future.

Attend this event to:

• Understand the real meaning of CRM and how it is changing into Customer Experience Management
• Engage your customers through personalisation, customisation and relevance
• Retain customers and boost revenue
• Optimise your site so it appeals to your most valuable customers
• Discover how to integrate CRM with Pricing and RM to serve your price conscious customer
• Learn best practices for implementing and managing your loyalty programs
• Deliver your brand promise in a multi-channel environment and build loyalty

We ran our inaugural CRM in Travel event in San Francisco in January. Below are just a few of the great things delegates said about it:

"Enlightening to listen about the vast directions towards which CRM is going for the travel industry"
Diana Kopel, Copa Airlines

"Great conference.  Topical, current and insightful.  Definitely worth the money for those juggling CRM and marketing"
Namrata Patel, Red Lion Hotels

"I found this conference to be information filled and extremely interactive, allowing a variety of different points of view with lots of idea sharing"
Tammy Lucus, Best Western

"It was very valuable to be at a conference which focused solely on CRM in Travel"
Kristen Lee, Expedia