Distribution Strategies
For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores this with two senior distribution executives from Kempinski Hotels and InterContinental Hotels Group
RSS Recent Articles
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Distribution, data and knowing the customer inside out
For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores this with two senior distribution executives from Kempinski Hotels and InterContinental Hotels Group
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Marrying the experience: what’s on your digital and real-world shelf?
With the huge amount of data available and the proliferation of smartphones, creating a different experience for your customer is not rocket science. So why aren’t more travel brands doing it? Is it because it’s quite challenging to marry the digital experience with what happens in the real world, asks Pamela Whitby
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Brands beware: fast food style travel has a limited shelf life
Bums on seats and heads on beds may be the be all and end all for airlines and hotels, but with rising numbers of travellers using smart phones while on the move, that isn’t really good enough. Pamela Whitby finds out why
Industry Insight
Marrying the experience: what’s on your digital...
With the huge amount of data available and the proliferation of smartphones, creating a different experience for your customer is not rocket science...
When big data meets flight meta-search it’s happy...
Data is promising to be a real differentiator for new travel intermediaries. The meta-search site is one category that is trying to become more...
A leaf out of Accor’s book: how to drive direct...
French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-...
Executive Viewpoint
Distribution, data and knowing the customer...
For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now...
Brands beware: fast food style travel has a...
Bums on seats and heads on beds may be the be all and end all for airlines and hotels, but with rising numbers of travellers using smart phones while...
Lessons from India: “be nimble and avoid big...
Any emerging hotel chain needs to learn how to work on the right combination of direct and indirect channels to not only diversify and de-risk its...
Press Release
The Weekly Eye – May 15 – May 21
Video is Google’s new star, Customers up Close, Only in Dubai, Asia into the spotlight, Themed tourism and more…our pick of week’s stories
The Weekly Eye May 7 – May 14
P2P players tap tours, DIY tourism - a new trend?, Marketing the oldest start-up in town, Value for rail and more…our pick of the week’s stories
The Weekly Eye May 1 – May 7
TripAdvisor’s new solution, Facebook’s personal touch, Google maps, Don’t ignore business travel, Greenland on the tourist map and more….our pick of...
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May 28, 2013 - May 29, 2013Singapore
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Sep 23, 2013 - Sep 24, 2013The Radisson Blu Aqua Hotel, Chicago
Featured Articles
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Distribution, data and knowing the customer inside out
For some time now, hotel companies have been trying to improve the type and quality of data they hold on their guests and customers. The question now is how can this data be maximised in the hotel distribution battle? EyeforTravel’s Ritesh Gupta explores this with two senior distribution executives from Kempinski Hotels and InterContinental Hotels Group
-
Marrying the experience: what’s on your digital and real-world shelf?
With the huge amount of data available and the proliferation of smartphones, creating a different experience for your customer is not rocket science. So why aren’t more travel brands doing it? Is it because it’s quite challenging to marry the digital experience with what happens in the real world, asks Pamela Whitby
-
Brands beware: fast food style travel has a limited shelf life
Bums on seats and heads on beds may be the be all and end all for airlines and hotels, but with rising numbers of travellers using smart phones while on the move, that isn’t really good enough. Pamela Whitby finds out why
