9 not-to-be ignored trends for hotel distribution in 2014

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Given the rise of meta-search and the continued growth of OTAs, a shared strategy could be the key to successful hotel distribution in 2014

Hotel organisations are looking to strengthen their expertise and efficiency in the distribution space. Indeed, today the onus is on distribution executives to not only handle their brand websites better, but also to manage their association with third-party channels much more efficiently.

There has been a call for a shared...

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