BankersAvenue.com adds hotels feature

Jul 2, 2009

BankersAvenue.com, a social networking website for the financial sector, and Expedia Affiliate Network (EAN) have formed a hotel reservation partnership.

Published: 02 Jul 2009

BankersAvenue.com, a social networking website for the financial sector, and Expedia Affiliate Network (EAN) have formed a hotel reservation partnership.

The pact will give the social networking portal’s members booking access to Expedia's hotel products through a white label portal on www.BankersAvenue.com.

“We have been gathering feedback from our members regarding their preferences and suggestions for the site and specifically asked them which feature they’d like to see added to the portal. More than 80% wanted something that would save them sufficient money in the tough economic times. A good proportion also wanted a feature that could help reduce their travelling expenditure,” said Emiliano Caradonna, the founder of Bankers Avenue, which now has more than 1500 members.

As part of the partnership Bankers Avenue has devised and implemented its own reward system for their users passing on a share of any marketing fees that the website receives from a hotel booking to the person that made the booking, the member who originally invited the person making the booking to join the site and a portion for the company itself.

Currently EAN works with more than 10,000 private label partners across the globe.