Distribution Strategies

Barceló Hotels and Resorts has launched a new online microsite specifically targeting outbound business from the UK to its global destinations.

Published: 08 Jul 2008

Barceló Hotels and Resorts has launched a new online microsite specifically targeting outbound business from the UK to its global destinations.

The microsite (www.barcelo-hotels.co.uk/destinations) which is entirely English language, enables consumers to research and book stays at all Barceló hotels in North and South America, Africa and Europe, and take advantage of worldwide offers which change monthly. Users can also link to other sections of Barceló's UK and international sites.

"Our UK website receives a very high number of individual visitors each month and we wanted to provide at-a-glance details and access to our global offers and destinations without viewers having to log on to Barceló's separate international website," said Sally Osborne, Barceló's E-Commerce Marketing Director for the UK and USA.

"The key elements of the microsite's design and functionality are its striking visual impact and simplicity of use," she added. "We have created a one-stop shop for consumers who want to see the breadth of our global offers, research individual destinations and make a booking, all from one web portal."

The company aims to increase market share by offering UK consumer access to its international portfolio of hotels simpler and faster. It has 130 hotels in 15 countries across four continents.

Barceló has focused on bold graphics and colour images of global destinations on a single web page. The microsite provides a streamlined and easy-to-use method of identifying current worldwide offers and linking to their corresponding destinations with a single click. The microsite is an enhancement to Barceló's UK website (www.barcelo-hotels.co.uk).