Accommodation provider Bedsearcher has embarked on “a high volume, targeted sales promotion offering £1million pounds worth of free £5 voucher for customers in a bid to attract new sales, increase brand awareness and loyalty thereafter.”

Published: 22 May 2007

Accommodation provider Bedsearcher has embarked on “a high volume, targeted sales promotion offering £1million pounds worth of free £5 voucher for customers in a bid to attract new sales, increase brand awareness and loyalty thereafter.”

According to the company, “the marketing campaign heralds a new era for the firm, which entered the global hotel booking market late last year and celebrated rapid growth in consumer bookings and the accommodation database – both pivotal milestones.”

“Things are happening at a great speed at Bedsearcher, quite literally day by day we are closing the gap between ourselves and our long-established rivals such as LastMinute and Late Rooms,” said founder, Jim Mann. “There are some major industry deals in the pipeline, in this area alone we continue to exceed our own expectations. Partnerships are key to the growth of Bedsearcher.”

The company says one of its key differentiators in the marketplace is its Pinpoint search engine technology which offers a more personalised and precise service. “Statistics show users are 15 times more likely to find what they are looking for and book first time with the site - converting a staggering one in 20 users – compared with the average one in 300,” it stated in a release.