Budget Center to target “budget” sector of airline travel

Budget Center is preparing to launch www.budgetairlines.com with the intention of targeting online bookings in the discounted air travel sector.

Published: 22 Jan 2010

Budget Center is preparing to launch www.budgetairlines.com with the intention of targeting online bookings in the discounted air travel sector.

The company believes that there exists a real online opportunity in the “budget” sector of airline travel, which is currently not serviced by the major online travel companies.

Though no date has been shared for the launch, the new website will be introduced soon, according to the company. It will focus on providing online travel shoppers with the ability to search for flights which serve the discount carriers only. The site will not search for flights from the major carriers such as British Airways, Cathay Pacific etc. as these airlines do not represent its target market.

Budget Center has taken initiative considering that currently discounted flights and airlines are “generally difficult to source on large travel sites such as Expedia and Travelocity and are being under serviced to online consumers”.

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