Distribution Strategies
Carlson and Expedia to launch a flexible pricing pilot
Carlson Hotels Worldwide has signed a new multi-year distribution agreement with Expedia, Inc.
Published: 21 Nov 2008
Carlson Hotels Worldwide has signed a new multi-year distribution agreement with Expedia, Inc.
Carlson Hotels properties will have access to promotional and merchandising opportunities within group's global marketplace of more than 60 Expedia- and hotels.com-branded sites worldwide. Plus, all Carlson Hotels brands will be available to travelers on all Expedia and hotels.com sites.
"Expedia is focused on providing a cost-effective distribution platform, thus enabling us to influence increased trial while gaining long-term loyalty for our brands spanning luxury to economy around the globe," said Christine Brosnahan, vice president of Distribution and Reservations Services for Carlson Hotels Worldwide.
The two companies will launch a flexible pricing pilot under which Carlson properties in certain markets will benefit from value-added exposure on Expedia sites, in addition to the bookings they receive from Expedia.
According to the two companies, the agreement has resulted in the launch of the first direct connection between an online travel agency and a global hotel chain.
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