Cheapflights.co.uk has re-launched its Travel Guides section, with new editorial designed to appeal to travellers of all ages.
Published: 06 Nov 2008
Cheapflights.co.uk has re-launched its Travel Guides section, with new editorial designed to appeal to travellers of all ages.
"We have recognised that consumers are increasingly relying on the Internet for essential holiday information and our new guides embrace this trend. Online guides are far more environmentally friendly than the traditional guide book and can also be updated on a daily basis," said Nadine Hallak, travel expert for Cheapflights.co.uk.
The section is broken down by continent comprising travel guides to more than 400 destinations all written by in-house experts.
Each guide contains up to 14 sub-sections including information on:
• Airports / Climate / When to fly
• Getting Around / Insider Information
• Passport / Visa / Other entry requirements
• Language / Money / Tipping
• Health / Safety / Electricity
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta