Distribution Strategies

The U.S. Travel Association, in conjunction with all 50 state tourism offices and more than 100 convention and visitors bureaus, has launched DiscoverAmerica.com.

Published: 12 May 2009

The U.S. Travel Association, in conjunction with all 50 state tourism offices and more than 100 convention and visitors bureaus, has launched DiscoverAmerica.com.

This one-stop travel planning source features special deals and offers.

The site’s 7,000 pages feature official content on all 50 states, the five U.S. territories, more than 100 cities and regional destinations, and more than 3,000 popular trip activities.

Roger Dow, president and CEO of the U.S. Travel Association, said, “It houses official content from all the states and the largest destinations and offers some great tools to help you plan where to go and what to do.”

DiscoverAmerica.com compiles the most-trusted and official sources in travel, from state tourism offices and convention and visitors bureaus to agencies such as the National Park Service and Scenic Byways. Other reliable brands in travel information such as American Express, Fodor’s, Google Maps and Weather.com are also represented.

It allows users to search activities by time of year or by nine different geographic regions. The site also features an Interactive Map where users may plot the approximate driving distances between two locales; just click and drag the map’s points to determine the mileage between any two places on the U.S. map.

DiscoverAmerica.com also hosts a community section.

The website’s content is presently available in five languages: English, French, Spanish, German and Japanese.