Steve Endacott has joined the Board of CorporatePay’s new venture, MyTravelCash, as a non-executive director.
Published: 05 Jun 2009
Steve Endacott has joined the Board of CorporatePay’s new venture, MyTravelCash, as a non-executive director.
The MyTravelCash Card is a prepaid MasterCard available in Euros and US Dollars.
MyTravelCash is backed by active venture investors, Blenheim Chalcot and uses the infrastructure of CorporatePay, a prepaid card provider offering a range of inbound and outbound travel currency solutions for business and individual users.
The new venture aims to become the market leader in the provision of foreign exchange services to the rapidly expanding online travel community.
The On Holiday Group is in the process of incorporating prepaid FX cards into its customer contact strategy and intends to start signing customers up from the middle of June.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta