Distribution Strategies
Expedia acquires CarRentals.com
Expedia, Inc. has acquired online car rental marketing and retail firm CarRentals.com.
Published: 17 Mar 2008
Expedia, Inc. has acquired online car rental marketing and retail firm CarRentals.com.
The online travel company shared that under this new agreement, CarRentals.com will continue to operate in its current form and will report as a business unit directly into discount travel brand Hotwire.
"CarRentals.com complements the success of the Hotwire rental car offering and further enables us to bring choice and value to budget-conscious consumers," said Eric Grosse, General Manager, Hotwire.com.
Expedia confirmed that it expects to make no material changes to CarRentals.com operations, its employee base or brand name, and the senior leadership team will remain intact. In addition, supply partners to both Hotwire and CarRentals.com will continue under current working relationships with each brand, respectively.
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