Distribution Strategies

EzRez Software has come up with an offering to help airline clients generate ancillary revenue by selling hotel room nights online.

Published: 05 Sep 2008

EzRez Software has come up with an offering to help airline clients generate ancillary revenue by selling hotel room nights online.

The solution, EzPlus Hotel, has been launched on Hawaii's go! online booking site www.iflygo.com.

EzPlus Hotel provides live hotel rates and availability for customers who book inter-island flights on the go! website.

Joe Bock, chief marketing officer, go! said, "As an airline, building our own dynamic cross-sell product would have been a time consuming and very costly venture. The EzPlus Hotel product made it easy for us to add real-time hotel cross-sell functionality and provide go! travelers with a convenient, intuitive, one-stop shopping experience. The entire EzPlus integration took our team just hours to complete."

"At a time when airlines are facing record-high fuel costs and increased competition, EzPlus Hotel provides a cost-effective way for airlines to add relevant hotels to their online booking sites to enhance customer loyalty and generate more ancillary bookings," said John Swanciger, SVP - marketing and business development, EzRez Software, Inc. "EzPlus Hotel, the first in our EzPlus product suite, plugs in to any airline's existing branded infrastructure so we are able to add a comprehensive hotel booking cross-sell product in literally one day."

EzPlus Hotel taps into the EzRez network of hotel suppliers and provides ongoing hotel merchandising support and research to deliver the very best hotel selection and rates.