Leisure travel average daily rate (ADR) has shown positive growth for the first time globally since the recession hit, increasing just over +1%, according to July’s The Pegasus View from Pegasus Solutions.
Published: 03 Sep 2010
Leisure travel average daily rate (ADR) has shown positive growth for the first time globally since the recession hit, increasing just over +1%, according to July’s The Pegasus View from Pegasus Solutions.
Citing pent-up demand, July 2010’s The Pegasus View also indicates leisure bookings – those made online/through alternative distribution systems (ADS) – entered double-digit growth territory with an increase of more than +10% over last year.
Together, the increase in booking volume and ADR helped revenue realise double-digit growth of nearly +12% over 2009.
“We were pleased to see the look-to-book ratio in the ADS slow its growth during July from the +50% we saw in May and June to +35%,” said Mike Kistner, chief executive officer of Pegasus Solutions.
“Have leisure travellers stopped shopping for the best value? Certainly not, but they’re definitely more willing to buy. This is evidenced not only by diminished growth of the look-to-book ratio, but also by the very encouraging ADR, revenue and length of stay growth we saw in the ADS channel. As corporate travel has led the recovery, hotels need to make sure they haven’t forgotten how to woo the consumer. As we see it, they’re back too.”
The company also shared:
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