Holidaybreak focuses on improving 'Look to Book' online conversions

European specialist holiday group Holidaybreak Plc has selected the Tealeaf CX suite to help enhance the online experience of visitors to its most prominent UK camping websites: www.keycamp.co.uk and www.eurocamp.co.uk.

Published: 24 Jul 2007

European specialist holiday group Holidaybreak Plc has selected the Tealeaf CX suite to help enhance the online experience of visitors to its most prominent UK camping websites: www.keycamp.co.uk and www.eurocamp.co.uk.

Tealeaf will go live on the Keycamp and Eurocamp websites at the end of July.

Through the association, Holidaybreak is looking to proactively seek out and
solve any obstacles that may impede the online customer experience, and convert
more lookers into bookers as a result. Holidaybreak will have real-time
visibility of activity on its sites and the company hopes to immediately solve
any issues that are preventing customers from completing bookings.

Both Keycamp UK and Eurocamp UK account for up to 40 per cent of online
bookings across the Holidaybreak Camping Division and jointly receive 50,000
unique users a day during peak months.

"Tealeaf will provide us with a unique view into our online customer
experience by delivering insight into each and every customer journey. It
gives us the understanding to make significant improvements to our customer
experience, which will have a positive impact on online bookings. Furthermore,
the Tealeaf solution facilitates the identification and speedy resolution of
issues on our websites," said Graham Sadler, IT Director for Holidaybreak Plc -
Camping Division.

The European specialist holiday group, which has three operating divisions in
Hotel Breaks, Adventure Travel and Camping, sold 3.1m holidays in the year
ended 30 September 2006.

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