Distribution Strategies
Importance of social media solutions recognised in online travel awards
Travel Social Media specialist Digital Visitor has been shortlisted for an online travel award alongside industry giants such as Air France, Lastminute.com and Kuoni.
Published: 22 Jun 2009
Travel Social Media specialist Digital Visitor has been shortlisted for an online travel award alongside industry giants such as Air France, Lastminute.com and Kuoni.
The company’s social media solution, Visitor Review, features in the ‘Best Online Application’ category at this year’s Travolution Awards.
Since its launch a year ago, Visitor Review has gained valuable recognition within the leisure and tourism industry and is used by numerous visitor attractions, hotels and tourism agencies, as well as being VisitBritain’s official social media solution.
“Social media has become a huge area of importance for the travel industry and Visitor Review was developed to enable businesses to take advantage of the benefits of user generated content whilst keeping clients in their own branded environment. As a white-labelled solution each platform is tailored to reflect a company’s own branding, allowing users to upload text, photo and video” explains Digital Visitor’s Managing Director Anthony Rawlins.
Digital Visitor are now working in partnership with VisitBritain to roll out the platform to regional and destination tourist boards all across the country.
”This is the first time there has been a co-ordinated approach to user generated content and we are delighted to be working with Visit Britain on this project” explains Simon Jones, Director of Marketing for Digital Visitor.
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