Distribution Strategies
Indian online travel community introduces hotel booking application
OkTataByeBye.com has launched a comparison widget for hotel bookings.
Published: 06 Jan 2009
OkTataByeBye.com has launched a comparison widget for hotel bookings.
With this application users can compare hotel rates across multiple travel websites and then book directly on the site, are provided with a contact number to call agents/the hotel directly, or can request rates from OTA's and hotels via e-mail.
The company shared that driven by feedback from its active member base, this widget smartly completes the loop between honest user contributed hotel reviews and allowing a traveller to book a hotel at the best price available.
Sachin Bhatia, founder, OkTataByeBye.com said, "There are essentially three different customer 'booking' behaviours observed: the online bookers, the ones who want to call up an agent or hotel directly, and the ones who want to correspond over e-mail. The comparison widget application caters to all three, which is a truly new innovation that has not been attempted before. We believe this holistic; 360-degree application will families, individuals and business travellers alike, helping them to easily and quickly find what they are looking for, at the price they want."
OkTataByebye.com has over 50,000 members today.
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