Distribution Strategies
Lastminute improves its search facility
Lastminute.com has developed a tool to improve its search facility.
Published: 22 Oct 2008
Lastminute.com has developed a tool to improve its search facility.
The tool enables customers to find content on the site by entering multiple requirements into one box. The new functionality will allow the use of a whole sentence to search across Lastminute.com's travel and leisure options.
As per the information available, the update is a move from the traditional drop-down box search system, used by most online travel providers including Lastminute.com, which had a total of 78 search boxes across products including hotels, flights and theatres.
''The search engines have made the one-box system the standard way to search for information online, so it makes sense that travel and leisure products should be searched for in the same way,'' said Lastminute.com head of innovation Marko Balabanovic.
Research suggested that people new to online travel sites do not have the patience to fill in all the different boxes when searching through the web site, prompting the development of the new tool, the company said.
Printer-friendly version
Send to friendUpcoming Events
-
Sep 26, 2012 - Sep 27, 2012Mumbai, India
Featured Articles
-
Travel brands look beyond their Facebook fans to make the most of social media
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta
-
Tapping the tablet: five tips for a different mobile animal
After years of talking about it, the decade of the mobile is finally here. Many people already have a smart phone but tablet use is rising rapidly. While they may both be mobile, there are some clear differences between how people use the two devices. EyeforTravel’s Pamela Whitby identifies five tips for tablets that travel brands should be thinking about.
-
Impulse rates for mobile: a tricky business
Interview: Last week in an interview with the Wyndham Hotel Group we considered the impact and meaning of emerging mobile booking channels on hotel revenue management. EyeforTravel’s Ritesh Gupta also spoke with Jared Simon, co-founder and COO of pioneering mobile app HotelTonight on the same topic. As expected he offers a very different perspective.