Distribution Strategies

Luxury vacation website Luxury Link has reworked on its website. The company has added an alternative browsing function, the “Inspire Me” button, on its site, and has also re-launched its online community, naming it as the Luxury Lounge.

The restyled website features more than 250 new luxury hotels and resorts with enhanced functionality, clean aesthetics and additional photography.

“The new design and functional upgrades to our website embody a true luxury travel experience - from our hand-picked collection of hotels, resorts, villas and cruises to the luxury extras we include in each vacation,” said Luxury Link president Diane McDavitt.

The Inspire Me button is being described as a browsing option for travellers who are looking for ideas and guidance while dreaming about where they might travel to next. The section provides recommendations by Luxury Link’s travel experts for properties.

The Luxury Lounge is a forum where travellers can discuss everything from destinations to hotels while sharing ideas, opinions and answering questions. The Luxury Lounge features enhanced forum functionality and social sharing capabilities. In addition to “Liking” a post, users can now share their favourite post or blog with their social network.

Rebound

Earlier this month a report released by Four Seasons Hotels and Resorts indicated that luxury consumers are not only embracing, but engaging with new technologies in ways that are changing the face of travel. According to the report, The Luxury Consumer in the New Digital World: Then & Now, luxury consumer is increasingly going online to research and make purchases. It also shared that 78 percent of the affluent participate in social networking sites, with more than half using social media to connect with a brand.