Distribution Strategies
MakeMyTrip adds rail bookings
Online travel agency MakeMyTrip.com has added rail bookings to its portfolio of services.
Published: 29 Jun 2009
Online travel agency MakeMyTrip.com has added rail bookings to its portfolio of services.
The new rail booking engine has been developed on the basis of an extensive usability test and interactions with customers.
“This is the first time in India that customers can book return trips for train tickets, which we believe is a key differentiator in terms of features. With this MakeMyTrip becomes the first travel company to offer complete travel solutions. Rail travellers can look forward to exciting offers and good times ahead,” said Sachin Bhatia, co-founder, MakeMyTrip.
Online rail booking grew by 100 percent last year. According to a release, 25 percent of rail tickets (about 200,000 a day) are booked online now.
Indian Railway Catering and Tourism Corporation Limited (IRCTC) reportedly did 19 million transactions in 2007-08 and 38.7 million (estimated 75 million passengers) in 2008-09. Of the latter 5.3 million transactions (sales $100 million) were conducted in March 2009 alone.
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