Distribution Strategies
MakeMyTrip launches "Distance-meter" hotel search tool
India's MakeMyTrip has launched a proprietary "Distance-meter" tool to support travellers with their hotel selections.
Published: 12 Nov 2008
India's MakeMyTrip has launched a proprietary "Distance-meter" tool to support travellers with their hotel selections.
The tool helps users determine the distance between a particular location and different hotels in the city. This feature is currently available for all major cities in India including Delhi, Mumbai, Kolkata, Hyderabad, Bangalore, Chennai and Ahmedabad.
"Internal customer research highlighted the need for such a specific tool for frequent business travellers," said Rajnish Kapur, chief innovation officer, MakeMyTrip.com.
"Distance-Meter is now the single highest-used tool in the hotels section, with over 20 percent of visitors employing it to assist their hotel search and booking," said Kapur.
According to MMT, Distance Meter from MakeMyTrip does not restrict the user to standard set of distances-values. The users can, in fact, themselves enter any area or address and hotels will be listed in ascending order of distance from the area of interest. This will enable the customer to search and book hotel closer to which ever location.
The online travel company says 60 percent of room-nights booked through MakeMyTrip last year were booked online. While 10 percent of the total revenue was generated from hotel bookings in the previous fiscal, the company expects the hotels booking business to pose a 200 percent growth in revenues in 2008-2009. It also aims to increase its inventory of hotels to over 4000.
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