MyTravel UK Online is to launch seven new web television channels in partnership with Webrom TV, the travel sector’s web TV consultancy.

Published: 21 Mar 2007

MyTravel UK Online is to launch seven new web television channels in partnership with Webrom TV, the travel sector’s web TV consultancy.

These on demand channels are being promoted across a range of the MyTravel’s brands, including MyTravel, Going Places, Direct Holidays, Panorama Holidays, Cresta Holidays, Tradewinds and Airtours. These new online television channels will be accessible to broadband viewers from the homepage of each of these brands.

Webrom TV is launching a new video on demand service for seven of MyTravel’s brands. This new service is being promoted across a range of brands. This rich media content will be accessible to broadband viewers from the homepage of each of these brands.

According to the company, the service launches with footage of 13 destinations, sixty resorts and over 150 accommodation videos across both short and long haul destinations with more being added daily. Destinations to date include Sri Lanka, Thailand, Maldives, China, Dominican Republic, Paris, the Canaries and the Balearics.

MyTravel’s director of digital marketing, Russell Gould, said, “Video is very effective for driving online sales. It gives us another tool to present to the consumer to make them more comfortable about the decision they’re trying to make when they choose their holiday. It allows us to better present resorts and hotels and so consumers get a better feel for what they're actually going to be getting.”

Tim Leigh, Webrom TV’s managing director said the company provided a complete range of production and technology services to the MyTravel digital marketing team.