Want to understand the issues and factors effecting Asia’s fast growing online travel industry?
Published: 09 Jun 2010
Want to understand the issues and factors effecting Asia’s fast growing online travel industry?
The audio content and slides from the biggest annual meeting of Asian online travel executives was released this week. Packed full of vital insight, stats and strategies into how the regions biggest travel companies are using social media, mobile, distribution strategies and revenue management this is vital data for anyone working in the region or looking to expand into this exciting market.
The content can be accessed via the Eyefortravel knowledge box. Click here for more information http://www.eyefortravelresearch.com/dashboard/Reader?ID=1377
If you have any questions call Tim Gunstone, +44 (0) 207 3757557
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta