Distribution Strategies
New online tool for finding and booking hotels
AT&T Interactive and Expedia have signed a distribution agreement to complement local information with hotel-booking features.
Published: 10 Feb 2010
AT&T Interactive and Expedia have signed a distribution agreement to complement local information with hotel-booking features.
The two companies will help travellers in checking hotel rates, room availability and also book rooms on AT&T Interactive’s yellowpages.com and YP.com local search websites.
In addition to AT&T Interactive’s business listings, user reviews, and video profiles, the new hotel booking functionality supports AT&T Interactive’s ongoing content growth. The booking feature is co-branded with hotels.com, a subsidiary of Expedia.
The online travel company mentioned that this partnership will provide it with a way to reach consumers who are already looking for local hotel information.
Sunil Bhatt, vice president and general manager for Expedia Affiliate Network, said Expedia’s hotel content such as maps and points of interests, hotel photos, and virtual tours will give visitors to yellowpages.com and YP.com another tool to make informed decisions about where to spend their time away from home.
For its part, AT&T Interactive stated that this agreement creates a natural extension to the travel and hotel information already available on yellowpages.com and YP.com.
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