TravelMuse has introduced TravelMuse Planner with social trip planning tools.
Published: 10 Sep 2008
TravelMuse has introduced TravelMuse Planner with social trip planning tools.
According to the company, which recently set up TravelMuse.com, the Planner is the first travel solution to harness social networking and enable co-travelers to connect and collaborate on trips.
It provides an option to research, store and share travel information in one centralised location on the web.
"At TravelMuse, we believe that social trip planning—collaboration between family and friends to plan a trip and share experiences—is an essential aspect of the travel planning process," said Kevin Fliess, CEO of TravelMuse. "By easily enabling people to network together online through a centralised, shared environment, the TravelMuse Planner further streamlines and revolutionises how travelers plan trips."
TravelMuse, as an online travel destination, combines travel content with planning tools to provide travelers with a complete solution for all of their trip-planning needs. Other than a planner, it has created Inspiration Finder (for discovering destinations) and a booking engine to complete the vacation planning process.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta