Distribution Strategies

Online travel company Orbitz has announced the integration of the new Facebook Send button within its hotel property pages.

Published: 26 Apr 2011

Online travel company Orbitz has announced the integration of the new Facebook Send button within its hotel property pages.

The new Facebook Send button is designed for things that you may want to share only with specific individuals or groups, but not broadly with all your friends. It allows you to send messages directly to a friend’s Facebook inbox, email or to multiple friends within a Facebook Group.

Orbitz said this feature makes it easy to share hotel options with specific people or groups on Facebook or via email.

Orbitz is among one of the first online travel companies to offer the new Facebook Send button to consumers.

Among others, Gogobot, a social travel site that connects users with friends via social sites for personalised travel advice, has also chosen to integrate the Facebook Send button. Now, when people visit Gogobot to research, plan or book their next trip, they can send questions to specific friends on Facebook.

Sam Fulton, senior vice president, Retail, Orbitz Worldwide, said, “With the new Facebook Send button, travellers can easily share and solicit feedback on hotels from relevant friends or groups, which ultimately leads to making a more confident and informed choice.”

Travis Katz, Gogobot co-founder and CEO, said, “Planning and researching trips is made better when you do it with friends, and tap into the insight of the people who know you best. The Send button enables users to share the nuances of travel planning and their personal preferences with specific people or groups of people to enhance the experience and get even more tailored input.”