Distribution Strategies
Orbitz names new CEO in Barney Harford
Orbitz Worldwide Inc. has chosen Barney Harford to serve as chief executive officer and president, replacing Steve Barnhart, who resigned to pursue other interests.
Published: 08 Jan 2009
Orbitz Worldwide Inc. has chosen Barney Harford to serve as chief executive officer and president, replacing Steve Barnhart, who resigned to pursue other interests.
The Chicago-based online-travel company said that Barnhart will stay at Orbitz until April to help with the transition.
The company said that Harford now serves on the boards of LiquidPlanner, an on-demand project-management service, and GlobalEnglish, which provides online English-language training to companies. He also worked at Expedia Inc. from 1999 to 2006, last serving as president of Expedia Asia Pacific.
Orbitz also said it was implementing more cost-reduction measures, expected to lower its annual cost structure by another $20 million to $25 million.
Orbitz did not immediately specify the latest cost-cutting measures. The steps would be in addition to a $20 million-a-year savings target announced in November. The company said then that it cut 10 percent of its work force, or about 100 jobs.
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