Online travel company Yatra.com has appointed Raja Natesan as its chief operating officer.
Published: 04 Mar 2010
Online travel company Yatra.com has appointed Raja Natesan as its chief operating officer.
In his new role, Natesan will oversee the overall business of the company including structuring policies and developing new strategies.
In his earlier roles, he was the regional manager South East Asia at Kingfisher Airlines and was also the president and CEO of Galileo India Pvt Ltd.
Prior to joining Yatra, he was with the InterGlobe group as chief commercial officer for ITQ.
Facebook flop, Delta debacle, Business boost for Easyjet, Asian movers and more
Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta