Twihotels.com, a new Twitter application that helps users to tweet their hotel requirements, has been launched.
Published: 06 Aug 2009
Twihotels.com, a new Twitter application that helps users to tweet their hotel requirements, has been launched.
According to hotelsmag.com, users input their request parameters on TwiHotels.com, and the site then tweets the room requests from @twihotels. Several hoteliers are already monitoring the twihotels feed and would theoretically respond to the requesting person with relevant offers. It added the site is in beta mode right now.
Twihotels also includes a search feature on the site, according to a report filed by Inventorspot. To discover relevant hotel queries, one can do a specific keyword search or can also opt for advanced search that provides drop down results based on country and city names.
Twihotels.com is an incubation of MapXL, a division of Compare Infobase Limited.
The company mentioned that Twihotels is an OAuth based application. (It added that Twitter and other social networking sites such as Facebook recommend OAuth, which requires no registration. It does not involve sharing username details).
OAuth is described as an open protocol to allow secure API authorisation in a simple and standard method from desktop and web applications.
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Research from EyeforTravel clearly highlights that social media is becoming an increasingly important marketing channel for travel brands. While search engine (29%) and email (28%) still lead the way, social media (20%) is fast playing catch up.
Businesses are constantly evaluating the influence of social media on consumer purchasing decisions. By being proactive with an appealing page, travel companies can keep their fans happy and target ‘friends of fans’ for a bigger reach, writes Ritesh Gupta