Six out of 10 Brits don't trust traditional holiday brochures anymore: survey

Nov 7, 2008

Brits are embracing online media more than ever in their quest to seek "cost effective, reputable holiday opportunities", according to a survey.

Published: 07 Nov 2008

Brits are embracing online media more than ever in their quest to seek "cost effective, reputable holiday opportunities", according to a survey.

The poll of 1,250 adults by webTV travel site, Holiday '09, goes on to reveal that six out of 10 Brits don't trust traditional holiday brochures anymore.

Over half of the people polled said they would be looking for advice on how to save money and get the best deal on their holiday next year. For nine out of ten consumers this research will be done online.

Ceriann Mullins, editor of Holiday '09 said: "It's clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process."

The research for www.holiday09.tv was carried out online by Opinion Matters amongst a nationally representative sample of 1250 UK adults aged 16+.