Distribution Strategies
squeezeholidays.com launched
A new travel website squeezeholidays.com has been launched. The business is backed by Neutron Ventures Ltd, an Internet incubator
Published: 03 Sep 2008
A new travel website squeezeholidays.com has been launched. The business is backed by Neutron Ventures Ltd, an Internet incubator
Maz Darvish is the chairman of the new venture. Laurence Woodhams assumes the board position of commercial director.
The company shared that in the coming months its initial offering of accommodation only bookings in beach destinations will be expanded to cover the full range of products that one would expect from a full-service online travel agency.
Elaborating on the timing and the main reason behind the launch, the company stated: "We believe that no other travel company is achieving excellence in all of its functions. Some provide excellent service, but highly uncompetitive prices, whilst others provide cheap products, but with a cheap service to go along with it. We intend to break that mould by providing both highly competitive pricing, in conjunction with superior service and efficient. In short, we will provide total travel refreshment."
The agency is an Internet-only operation and isn't going to focus on either high street branches or call centres.
Squeeze Holidays is a trading name of Web Adventure Holidays Ltd and a branch of the Freedom Travel Group.
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