Search-based digital marketing agency Spannerworks is teaming up with its parent company iCrossing to deliver their first campaign for independent travel specialist STA Travel.

Published: 14 Mar 2007

Search-based digital marketing agency Spannerworks is teaming up with its parent company iCrossing to deliver their first campaign for independent travel specialist STA Travel.

The campaign will deliver global search engine optimisation for the travel brand, to help drive more customers and bookings through natural search rankings.

On the development, Craig Hepburn, global webmaster, STA Travel, said, “At STA Travel we work with a web-savvy audience that needs to be able to find our information easily. Optimising our global online brand is one of our top priorities and Spannerworks offered both the capability and scope to achieve this.”

As per the information available, Spannerworks will first implement a tactical campaign to optimise STA Travel’s global web platform, which caters for 450 branches spread over 85 countries. This will ensure that the site is structured for and accessible to search engines. Secondly, working in conjunction with iCrossing, Spannerworks will execute regional search engine optimisation strategies in the key UK and US territories.

iCrossing will cover STA Travel’s North American requirements, allowing Spannerworks to focus on natural search optimisation for the UK, which will include search term profiling, content optimisation and an ongoing link strategy to help drive STA Travel’s online visibility.

In February this year, iCrossing acquired the UK-based Spannerworks. The acquisition leverages iCrossing’s and Spannerworks’s respective leadership in North America and Europe to establish a new international footprint for both companies.