Distribution Strategies
Star Alliance’ website to take bookings for complex routings
Star Alliance is now selling its alliance product Round the World fares through www.staralliance.com.
Published: 21 Jul 2009
Star Alliance is now selling its alliance product Round the World fares through www.staralliance.com.
The new “Star Alliance Book and Fly” allows customers to plan, book and buy round the world tickets via the Internet.
Prior to this initiative, only planning functionality was operational and booking had to be done via airline call centres, ticket offices or travel agents. These sales channels will continue to take bookings.
Christopher Korenke, vice president commercial, Star Alliance said the work comprises implementation of an automated tool to process complex routings.
The itinerary can be created by either typing in the appropriate city or by clicking on the destinations displayed on an interactive world map.
The destinations are colour coded in order to distinguish between those to which direct flights are offered and those which can only be reached by transfer connections. Once a valid itinerary is created, the system displays an estimated fare in the currency of the country of residence for the selected class of travel.
Flight options for each leg of their journey are displayed from the real time availability. Additional service options, such as travel in premium economy class cabins, can be selected at the applicable surcharge.
The Star Alliance Round the World fare is one of 12 Star Alliance fare products.
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