Distribution Strategies
Travelocity launches site for consumers in Latin America
Travelocity has introduced a Spanish-language site (www.travelocity.com/LA) for consumers in Latin America.
Published: 01 Oct 2008
Travelocity has introduced a Spanish-language site (www.travelocity.com/LA) for consumers in Latin America.
The site targets travellers throughout Spanish-speaking Latin America with a focus on consumers in Chile, Columbia and Peru.
The new site offers a wide range of options including 70,000 hotels, in addition to flights, car rentals and more, for destinations worldwide.
"Latin America is a region with great e-commerce potential," said Bryan Estep, vice president, Travelocity Latin America, adding that the site gives consumers in multiple countries the convenience and value of online travel.
Last year, Travelocity had launched a site for consumers in Mexico, and in April of this year, the company launched a site specifically for consumers in Argentina.
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