Online travel company Travelocity says it has become the first major online travel site to offer unpublished (or opaque) hotel deals and regular hotel rates all in one search window, without the hassle of bidding.

Published: 25 Mar 2010

Online travel company Travelocity says it has become the first major online travel site to offer unpublished (or opaque) hotel deals and regular hotel rates all in one search window, without the hassle of bidding.

The company says its Top Secret Hotels offer “an easy way to shop hotels and find unpublished rates that are up to 45 percent off three- and four-star hotels”.

Differential factors

With Top Secret Hotels, Travelocity is able to offer consumers deeply-discounted rates at top hotels by not naming the exact hotel until the booking is complete. Before making the booking, consumers see the hotel’s star rating and general location. In addition to this, Travelocity’s Top Secret Hotels shows what other travellers think about a hotel, with user ratings on 10 key details of the hotel, such as cleanliness, location, staff and service, room quality and more.

Travelocity also shows the hotel’s specific amenities such as pool, courtesy breakfast, non-smoking, high-speed Internet and shuttle service.

Plus Top Secret Hotels bookings are backed by the Travelocity Service Guarantee.

When customers search for hotels in a destination, they will see the available hotels by name, and depending on availability, can simply click on the Top Secret Hotels tab above the general hotel listings that allows them to view unpublished rates at participating hotel properties. Or, they can search only the thousands of available Top Secret Hotels by using the checkbox located on the main Hotels tab on Travelocity.

Sample Deals Comparison