Distribution Strategies
Travelocity, Yahoo! strengthen ties
Online travel company Travelocity has signed a contract to expand its exclusive booking deal with Yahoo! Travel.
Published: 17 Jun 2010
Online travel company Travelocity has signed a contract to expand its exclusive booking deal with Yahoo! Travel.
Travelocity will remain the exclusive booking provider for all air, car and hotel packaging options, and the new exclusive provider for cruise and vacation packages, available on Yahoo! Travel.
“Combining strengths, the two companies will continue to provide consumers with an enhanced booking experience by giving users direct access to Travelocity’s popular products and money-saving planning tools through a source like Yahoo! Travel,” stated an official release.
The ability to combine networks through this agreement will allow users to view and share content, such as travel reviews posted to both sites, and open the door for additional joint marketing opportunities.
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