TripAdvisor has launched TripAdvisor Inside, which allows travelers to use wiki functionality to share their collective wisdom on destinations around the world.

Published: 12 Apr 2006

TripAdvisor has launched TripAdvisor Inside, which allows travelers to use wiki functionality to share their collective wisdom on destinations around the world.

The beta launch features Inside pages for the United Kingdom and California and is expected to be available for all 23,000 destinations on tripadvisor.com later this quarter.

Steve Kaufer, TripAdvisor chief executive officer said, “TripAdvisor Inside builds on our successful Web 2.0/user-generated content leadership and, when applied to our immense scale, creates an entirely new definition of a comprehensive and up-to-date travel site.”

The company says with the launch of new feature, TripAdvisor’s nearly 18 million monthly visitors (according to comScore Media Metrix, February 2006) can now share their experiences about any destination, attraction, restaurant or thing to do, and edit and update content written by other travelers.

“Inside pages are expected to be the broadest collaborative compilation of fresh, honest opinions about 23,000 featured destinations, making TripAdvisor by far the largest publisher of real-time travel information, advice and recommendations in the world. Better than a whole shelf of travel guidebooks, the Inside pages provide the freshest information about everything from weather and when to go, to history, architecture, transportation, currency and more about each destination,” stated the company.

The wiki software allows users to instantly edit and update information, providing a near real-time picture of places unmatched by guidebooks, TripAdvisor says. And it will be quicker to respond to changes, such as the devastation of a hurricane, Kaufer reportedly said.

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